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Orcs Vs. ORX

With our continued effort to shed light on the proper pronunciation of our name, ORX, we developed another creative way to push this message though our advertising. We don’t mind correcting someone when they call us, “Orcs” instead of O-R-X, so why not have some fun with it? Many of our readers are familiar with the fantasy creatures in the works of writer J.R.R. Tolkien, such as The Hobbit and Lord of the Rings. To illustrate the differences between the professionals of ORX, and the fantasy creatures of Tolkien’s work, the Orcs, we created an ad that brings these two worlds together. Not only does the ad create our own fantasy presentation of the proper way to say our name, it also illustrates that even in the underworld, ORX still kicks butt.